SKINCARE POWERED MAKEUP. ILIA Beauty | 8377 seguidores en LinkedIn | Skincare-powered makeup. Since 2011, ILIA has been at the forefront of the clean beauty movement, creating innovative formulas with powerful actives that protect and revive skin, safely. Get all the top news stories and alerts straight to your inbox. “The digital front for us is really exciting and we don’t know much about it in the sense that we haven’t explored it, so that’s something I’m really excited to go after as well.”. By the end of 2019, Ilia will be distributed in about 500 doors globally. { Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Terms of Use. “It’ll highlight all of the ingredients we do use and why — everyone’s always talking about what to avoid, but I think it’s important to talk about what’s being used.”. Sasha Plavsic | Laguna Beach, California | Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. There are 800+ professionals named "Plavšić", who use LinkedIn to exchange information, ideas, and opportunities. Black Friday Scorecard: Online Soars, Brick and Mortar Sinks, COVID Could Tip Topshop’s Troubled Parent into Full-Blown Bankruptcy, EXCLUSIVE: Kim Jones Taps Kenny Scharf For Dior Men's Collection, Global Fashion Agenda Urges Careful Shopping on Black Friday. Sasha Plavsic founded Ilia Beauty in 2011 and continues to be a key leader of the business in her role as Creative Director. | Product Brochure. According to Plavsic, she has been instrumental in turning the business into a skin care-makeup hybrid offering. ILIA Founders Sasha Plavsic (L) & Zachary Ilia (R) Courtesy of ILIA. • Joelle Diderich. That thesis is that these products are the “bridge to Sephora,” Berkowitz said. Business & Financial, Right now, Ilia is in about 40 Sephora doors, and is also sold at the Detox Market, Follain, Credo, Buemercury, Space NK and Mecca. Financial focus, LinkedIn WhatsApp Email Print Talk Ilia lipsticks. Forbes Sasha Plavsic Shared by Zachary Plavsic. { | Data Sheet. See the complete profile on LinkedIn and discover Sasha’s connections and jobs at similar companies. The mascara has turned out to be a surprise hit, Plavsic said. There are 700+ professionals named "Plavsic", who use LinkedIn to exchange information, ideas, and opportunities. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); var reg = new RegExp('\\W+', "g"); And, “Their investment and industry expertise will greatly support pronounced growth opportunities for ILIA.”, As for the investors, Ken Suslow, Sandbridge Founding Managing Partner, calls Ilia “a very special brand that is authentically and transparently true to its clean purpose driven mission, thoughtfully unifying prestige and clean beauty in support of its uniquely elevated brand.”, Silas Capital first partnered with Ilia in late 2018 and at the time cited Berkowitz’s leadership as a key reason the firm saw growth potential. Plavsic was born and raised in a rural setting thirty minutes outside of Vancouver. About. “We’ve never really done any marketing, nor have we done advertising and apparently we’ve come pretty far without [that],” Plavsic said. function sanitize_gpt_value2(gptValue) The concealer will come in nine shades and provide medium coverage. “It takes a combination of both to get a product that truly performs,” Plavsic said. 15-Jan-2020 at 11:46 GMT. | Product Brochure. Next spring, Ilia will launch a True Skin Radiant Priming Serum, a silicone-free priming serum that aims to tighten, fill pores and brighten. Hi friends! Sasha has 3 jobs listed on their profile. vOut +=', '; LinkedIn WhatsApp Email Print Talk Ilia lipsticks. “With Lynda on board, product, distribution, figuring out how to do this side of the business, I feel really confident and like we have good resources — as far as the direct-to-consumer side…it’s very attractive to see what Silas has done.” The firm is invested in Boll & Branch, Casper and Dos Toros. View Sasha Plavsic’s profile on LinkedIn, the world's largest professional community. ILIA Founders Sasha Plavsic (L) & Zachary Ilia (R) Courtesy of ILIA. IT professional with over 7 years of experience in System Administration & Maintenance and Computer Hardware & Maintenance. Ilia sits in the fast-growing clean beauty category. This month, the prestige clean color cosmetics brand Ilia Beauty announced a Series B funding round, led by Sandbridge and including the New York City – based firm Silas. “[Silas has] had extreme success in direct-to-consumer,” Plavsic said. The brand is also debuting a True Skin Serum Concealer, echoing its foundation launch a year-prior, next year. • Samantha Conti, clock Now, Brian Thorne, a Partner at the firm tells the press, “We're extremely proud of the success that Sasha, Lynda, and the ILIA team have achieved over the past year since our initial investment, and even more thrilled about what's to come for this truly innovative brand. Plavsic will remain on board with the business, as will chief executive officer Lynda Berkowitz, who joined the business in 2016 after working at brands like Bobbi Brown, Too Faced and Perricone. “Where I think we have a point of difference is going after certain categories that are more challenging.”, The company’s “motto for clean” includes using organic and natural bases, but sometimes including synthetics in formulations, she said. View the profiles of professionals named "Plavsic" on LinkedIn. Se Ingrid Monjaras Pedersens profil på LinkedIn – verdens største faglige netværk. “Part of me thinks [the growth] is the improvement in how labs are able to formulate clean beauty, and part of me thinks it’s the timing,” Plavsic said. Silas ... Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. View the profiles of professionals named "Plavšić" on LinkedIn. For Ilia, which has built out both its product assortment and its retail distribution over the past several years, the Silas investment should help grow the company’s direct-to-consumer business. Saša Plavšić | Serbia | sales engineer at Vesimpex doo | 56 connections | View Saša's homepage, profile, activity, articles Experience Chief Operating Officer / Owner / Director ILIA Beauty Apr 2013 - Present 7 years 8 months. Now that the physical footprint is set up, Ilia is planning to shift its focus to digital, which is where Silas comes in, Plavsic said. return vOut; “We look at each product individually because each product needs its own set of ingredients to get to a level where people would say, ‘This is the same as my mainstream brand.'”. Bringing the brand into more mainstream beauty retailers should allow the brand increased consumer insights, Berkowitz noted. “Linda was like, ‘I see you guys more as complexion’ and I was like, ‘No, no, no, we’re lip’ and she was like, ‘I don’t think so,’ and that was the kickoff where she was like, ‘We need new foundation,’ and I was like, ‘OK,'” Plavsic said. November 27, 2020 © Copyright 2020 - Penske Media Corporation, clock We believe in skin that looks like skin—and radiance that comes naturally. There are 800+ professionals named "Plavsic", who use LinkedIn to exchange information, ideas, and opportunities. This naturally-derived ingredient according to ISO 16128 will support you with... Free newsletter Sign up to our free newsletter and get the latest news sent direct to your inbox. “The client that’s buying clean color is well informed and comes from natural skin care, and what’s more important to a skin care client than their skin? There are 800+ professionals named "Plavšić", who use LinkedIn to exchange information, ideas, and opportunities. And both currently have only one other beauty brand in their respective portfolios. All throughout February I’m bringing you my Brand Founder Chats series – intimate and insightful talks with some of the most buzzed-about indie beauty brands out there today. Silas ... Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. Terms of the Silas investment were not disclosed, but industry sources said Ilia’s sales have doubled year-over-year for the past three years and the brand is expected to reach $20 million in retail sales for 2019. In comments to the press about this month’s investment deal, Plavsic emphasizes that, “This capital and partnerships will ensure we can continue to innovate and invest heavily in R&D.”, “I strive to offer the highest-performance clean products powered by high active levels of skincare ingredients,” says Plavsic, adding, “These innovative formulas are unlike anything out there on the market.”. Like Plavsic, current Ilia CEO Lynda Berkowitz (who’s been with the brand since 2016) welcomes the investors’ backing “I am thrilled to partner with Ken Suslow and the Sandbridge team, as well as work together again with Brian Thorne at Silas Capital,” she says. var aTags = gptValue.split(','); With additional growth capital, a strong new partnership with Sandbridge and the continued support of our firm, we intend to further solidify ILIA's position as the category leader in clean color cosmetics.”. Sandbridge and Silas Capital have similar but somewhat different investment strategies. 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