We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. The service has caught the attention of many consumers, and its popularity is set to continue to snowball. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. Last updated 9/19/18. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. Number of monthly visits to Amazon.com from a mobile browser: A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. Amazon statistics have shown that the company’s disruptive force has radically changed the dynamics of the whole eCommerce ecosystem. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. Manage distribution to 400+ stores for ebook, printing on demand, and audio via a single dashboard. providing a stark example of the kind of hurdles Amazon faces in Europe. Also, Amazon has a large market share across different categories. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. The company has distinctively managed to stay abreast of changes in the eCommerce industry, bulldozing its way to the crest. Moreover, the company will control over 50% of the US eCommerce market by 2019. Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. Amazon market cap history and chart from 2006 to 2020. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. So, to begin: market share in principle is Amazon’s business divided by the total market. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. As of July 2019, Amazon’s market value had reached $993 billion. But if you do it right, then you focus on the market that actually matters. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. Keep it clean. Sources: Amazon (revenue, Prime members, cloud revenue), EMarketer (e-commerce, e-commerce category share, advertising, smart speaker share), Euromonitor International (total retail share… Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. Amazon is a big company, but what does that mean? Amazon won’t either. Amazon entered the India space in 2013, and has yet to turn a profit. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. There you have it, our comprehensive compilation of Amazon statistics. Its share of LCD TV sets, for instance, nearly tripled, to 3.7% at the end of 2010 from 1.3% in 2007, estimates research firm TraQline. To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. Well, how big is Walmart? This is because unlike the Black Friday and Cyber Monday, which are enjoyed across all divides in the eCommerce world, Prime Day is exclusively meant for Amazon users. This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. However, 20% have used it to monitor a purchase. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. The size of the addressable audience is astounding. Since its inception, Amazon Prime Day has maintained an upward trend. After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. That seems like a problem. These statistics affirm that Amazon is a comprehensive traffic resource. So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? AWS is used by more than 1 million active subscribers in 190 countries. 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. Numbers of hundreds of billions of dollars are thrown around, but is that big in relation to, say, US retail? At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. A whopping 65% of Amazon customers use computer devices to buy products. The Prime subscription program is a supreme example of Amazon’s innovation prowess. That leaves ‘addressable retail’ (i.e. This is especially relevant for any conversation about predatory pricing: Amazon is setting the price directly for 15% of US ecommerce, not 35%. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. document.getElementById("comment").setAttribute( "id", "a5f13bd0351369f07039b26ac565cb36" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. The program is a no-brainer for its free shipping. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. There are many eCommerce platforms for vendors out there that can help you sell products or services online. A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industryâs cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Amazon's projected share of the US digital ad market: 4.1%. In terms of percentage, 48% of US consumers visit Amazon.com at least a few times a week. What is Amazon’s real scale, and what is its market share? Learn why we say that in our analysis of Amazon's ebook market share below. There are other things inside retail that you might also want to exclude from ‘addressable retail’ (building materials are $335bn, say). Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. What’s intriguing is that Amazon Prime has quashed one of the most prevalent eCommerce challenges, shipping, besides its other inimitable benefits. 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