5.1 Cost based competitive advantage. Catalog for Popeyes logo shirts, hats, and other promotional and collateral material. COMPETITIVE ADVANTAGE OF ‘KFC’ CHAIN OF RESTAURANTS 2. The company can set a competitive advantage based on cost or differentiation. There are more than 2,600 Popeyes restaurants in more than 40 states and the District of Columbia, Puerto Rico, and 30 countries worldwide. The cost leadership strategy will suit if Burger King has developed capabilities to reduce the cost below the industry average and achieve the economies of scale. ... We’ve built a competitive advantage around the food. Vrio analysis for Popeyes Vs Kentucky Fried Chicken case study identified the four main attributes which helps the organization to gain a competitive advantages. This allows the fast food giant to cultivate relationships with business partners and establish a footing in regions where the competition is still struggling. KFC's competitive advantage is its supply chain and distribution system. Popeyes plopped down $43 million for more reasons ... Bachelder expounded further by saying "We believe the best performing restaurant chains view their human capital as a competitive advantage. Demographic Segmentation: In demographic segmentation, the market is divided … Popeyes is an American multinational chain of fried chicken fast food restaurant and is the second-largest “quick-service chicken restaurant group, measured by a number of units”, after KFC. COST ADVANTAGE COMPETITIVE ADVANTAGE DIFFERENTIATION ADVANTAGE 3. Competitive advantage in the Marketing strategy of KFC Original recipe of fried chicken with secret blend of 11 herbs & spices have been the driving force for KFC from last 75 years. Despite severe winter weather and heightened competitive activity, Popeyes posted an 11% increase in total system-wide sales and approximately 16% growth in net income and total revenues. 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