Everyone develops his or her own ways of testing, and combines different methods and website usability testing tools from other experts and practitioners. Two of the metrics most commonly collected in quantitative usability testing are task success and time on task. Sign up for a free Hotjar account and SEE how visitors use your website. It helps to define user ability to learn to operate, prepare inputs for, and interpret outputs of your site. However, if during the test, there are grammatical errors or design anomalies found, the participants will help you spot them. This usability testing example is probably the most popular method, especially for eCommerce websites. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. Ausgewählte UX Methoden im Überblick. And for A/B testing, you can try Convert and VWO to handle the test. However, a combination of these smaller tests will still help you produce valuable insights and will be easy enough for you to set up today: User testing Source: Prototypr. First-click testing is useful for collecting data on user expectations and determining the prime location for menus and buttons. Since no one can design the perfect product from the get-go, it’s a good way to expose flaws and gain new insights. Write out different features of your product or site, and people will sort them into groups. Every website, app, or tangible product should go through some degree of UX & usability testing. Recent studies have shown that aesthetics bring in credibility, meaning that providing great user experience is the key. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. Learn how your comment data is processed. Relying mostly on computer programs, these passive testing methods provide insight into how users interact with a website in their ‘natural environment.’. Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. Usability testing is a set of methods for evaluating a product or service by testing with representative users, then iterating based on direct feedback. But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. You might receive audio recordings of users talking while they navigate your site or videos of users completing a set of tasks. By using this form you agree with the storage and handling of your data by this website. Unmoderated in-person tests are conducted in a controlled, physical setting but don't require a person to administer the test. This site uses Akismet to reduce spam. Im Anschluss an die unterschiedlichen Tests diskutieren Testleiter und -Beobachter dazu einzelne Usability-Probleme und geben Vorschläge für die Weiterentwicklung des gesamten Produkts oder der Website. The downside? Denn di… To fully analyze website usability, one should employ two disciplines, namely, UI-design and audit. Guerilla testing is the simplest form of usability testing. Focusing on bringing the best user experience, usability testing should cover all the development processes of website creation. • If you want to get started with usability testing right away, you can try running a remote, unmoderated test. As we previously mentioned, the method you use for usability testing is crucial. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Its results show designers and product managers how people and potential customers naturally organize information, which can help make a site more intuitive to navigate. Occasionally, those groups are prelabeled (closed card sort). This will make it easier to plan any improvements to the website. By measuring how long it takes users to make a decision, you learn how intuitive your site design and linking structure are. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. (We will talk a bit more about types of usability testing later.). The goal of first-click testing is to evaluate whether users can easily identify where they need to navigate to complete a given task. It’s used for testing prototypes, websites, apps, devices, and other products and services. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. Then, you can ask them to install the application and start the testing. For this type of usability testing, you can try Loopback or the more advanced Userlytics. First, let’s have a web testing checklist: 1. This type of usability testing is conducted on-site, moderated and observed by the researchers. Learn more about each of these 8 benefits to usability testing in the first section of this guide. After they sort the cards, they explain their logic in a moderator-run debriefing session. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. The benefits of conducting this test type are that you can get high-quality findings quickly while keeping the participants feel comfortable. Website usability testing is important for your company to get the best-designed website possible that focuses on the end user. Remote, unmoderated tests are one of the most affordable usability testing methods—you just need your computer and some specialized software. It helps create a website/product that connects with users and establishes credibility, builds trust, and ensures customer satisfaction. Now, let’s continue with how to do usability testing. The three overall usability testing types include: A moderated testing session is administered in person or remotely by a trained researcher who introduces the test to participants, answers their queries, and asks follow-up questions. Comparative research tests ask users to choose between different solutions, pages, or elements, and can be used to compare your website or app with competitors. Synchronous usability testing methodologies involve video conferencing or employ remote application sharing tools such as WebEx. Typically, stakeholders also watch the proceedings and take notes behind a one-way mirror in the testing area. This is an easy way to collect a large amount of qualitative data about people’s first impressions and reactions to your site. Scripted or unscripted: scripted tests take users through a set of specific, predetermined tasks to see how they respond to and interact with particular pages or elements on your site or app. Interface testing 4. Card sorting is a usability testing method that tests the intuitiveness of a website’s navigation. • If you have time (and some room in your budget), you might want to try an in-person, moderated test. Today, we have all the theory, tools and guidelines we need. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. Phone interviews are an economical way to test users in a wide geographical area. There are a vast number of usability testing for websites methods, we will list here the most common ones: Hallway usability testing: according to this method, random individuals (as opposed to experts) are chosen to test a website. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. Remote testing doesn’t go as deep into a participant’s reasoning, but it allows you to test large numbers of people in different geographical areas using fewer resources. Website usability testing is a complex procedure that is aimed to evaluate the website’s ease of use and technical functionality. They are resource-heavy but excellent for collecting in-depth information. There are some popular techniques for this usability testing type: This type of usability testing is neither on-site nor moderated by the researchers to eliminate any problems that might occur. Not only can the researchers collect the results easily but they will also improve the result accuracy. In-person tests are done in a testing lab or office, in the presence of a professional moderator who observes participants as they complete the test. There are six steps to conduct website usability testing. This article will explain what usability testing is and how it’s done. Usability testing is one of the most popular methods of assessing usability of web sites and web applications which consists in examining the interface by real users according to a previously developed task scenario. If you do the test alone, you can create a customer journey map. As a general rule of thumb, use moderated testing to investigate the reasoning behind user behavior, and unmoderated testing to test a very specific question or observe and measure behavior patterns. Moderated and remote usability tests are performed via a computer or phone and require a trained moderator. The users are usually observed by researchers working for a business. Having an attractive website is vital. Your browser doesn't support HTML5 video. Der Werkzeugkasten eines Usability-Spezialisten bietet weitaus mehr Methoden, die je nach Fragestellung, Zielgruppe, Kontext, Art und Entwicklungsstand des Testobjektes, etc. Generally, five participants are ideal for each testing session — it is easily managed and doesn’t cost much if you use third-party services. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. During his free time, he enjoys playing Clash Royale. Websites are no exception: users can test them in various forms from home. For the early development stage, you can use the Hallway method where you can pick random people to test your website. Quantitative usability testing is best for collecting benchmarks. Depending on the testing type, there might be unmoderated testing too. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. Session recordings use software to record the actions that real (but anonymized) people take on a website such as mouse clicks, movement, and scrolling. However, the development stages and the method of testing determine how many participants are needed. Test participants are chosen randomly. Card sorting involves placing concepts on virtual note cards and allowing participants to manipulate the cards into groups and categories. A user persona is anything that reflects the real users of your products including their characteristics, needs, and goals. 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