It’s Young, Wild & Friedman HQ, where all of the unboxing, mixing, assembling and shipping takes place. A machine that divides and rolls pizza dough has arrived from China. Subscriptions go out on the 15th of every month, and we ship individual orders of kits 2-5 business days after ordering. Animals are her favorite things so being able to explore as well as … She sold 60 “beach” kits in an hour and a half. Our kits sell out fast in the flash sales -- we're talking 1-2 minutes! “It was starting to get out of control,” recalls Friedman, who began a subscription service in October; customers receive a new kit for $35 per month. (Enter the ball-rolling machine shipped in from China. Stay up to date on new kit releases and special deals. As you may know, there's more to these kits we sell than just play dough and the opportunity to drink your coffee in peace! 94.7k Followers, 737 Following, 764 Posts - See Instagram photos and videos from Julie Friedman (@youngwildandfriedman) “And parents can verbalize the kids’ play, too,” she says, noting how sensory play benefits all ages. Your email address will not be published. She purchased an industrial-size mixer that comes up to her ribcage, and can now make 50 quarts, or 200 balls of dough, per batch. It appears that your cart is currently empty! Copyright 2019 Young, Wild & Friedman, LLC. In 2017 I started Young, Wild & Friedman as a blog to help other parents integrate sensory play into the lives of their own children. 5. Allows kids to learn different sensory attributes, such as hot, cold, sticky, dry, wet, etc. 7.2K likes. In fact it is the work and art of childhood: the essence of learning, discovery, and creating.” (Purposeful Play, by Kristine Mraz, Alison Porcelli, and Cheryl Tyler, p. 8)... Shopping for little ones has to be one of my favorite things to do! A couple of years ago, Friedman’s first-born, Evie, was diagnosed with a speech disorder and severe anxiety. Stay up to date on new kit releases and special deals. We are so glad you've joined us! Our doctor recommended incorporating more sensory play opportunities into our daily routine, as it may help calm anxiety and encourage language development. Okay, enough from me - let's get playing! Lots goes into assembling Young, Wild & Friedman products like this “cowgirl” kit, complete with farm animals, a lasso rope and a bandana. Okay, enough from me - let's get playing! Let's make ours one that protects child-like wonder and sweet imaginations, together. Loved our zoo kit, my 2 year old enjoyed her interactive play and learning. I began reading and researching and was amazed at what I found! — and accessories that match a theme, such as gold coins, cannons and palm trees in her “pirate” kit. A couple of years ago, Friedman’s first-born, Evie, was diagnosed with a speech disorder and severe anxiety. The mom of three calls herself the OG Playdough Lady, a title she won through her colorful, creative Instagram feed featuring original “sensory kits” designed to encourage little ones’ imaginations, fine motor skills and language development. Unable to communicate, our child was understandably frustrated. I started making play dough, assembling sensory bins, and even bought an at-home music class dvd that we used together. A few years ago, one of our children was diagnosed with a speech disorder coupled with severe anxiety. Builds nerve connections in the brain that enable your child to complete more complex learning tasks. “I couldn’t find anything that held her attention until playdough,” says Friedman, a Houston native with a winning smile and contagious enthusiasm. Okay, enough from me - let's get playing! They say it takes a village. My 8 & 3 year olds love every idea I’ve used from your blog. “I thought, I need $400 for these shoes, so I decided to make a bunch of kits and do a ‘launch’ on Instagram,” she says. Friedman added other toys to the mix, and explains that Evie would use her imagination to put together a scene and talk to characters. I began reading and researching and was amazed at what I found! Amen!). Unable to communicate, our child was understandably frustrated. “From October through February, my kids could not play in the house, I never wanted to be home, I couldn’t cook for my family,” she says. Here at Young, Wild + Friedman, you'll find inspiringly fun and simple ideas to keep your children's' days full of adventure and joy! Skip the flash sale rush and subscribe to get one of our new kit releases each month! Christmas orders placed from Nov 20 to Dec 10 should arrive on time with fresh dough! (“I need to buy her a new one,” she deadpans. But one day, Friedman says she wanted a pair of shoes that her husband, Kerr, wouldn’t spring for. In 2017 I started Young, Wild & Friedman as a blog to help other parents integrate sensory play into the lives of their own children. Supports language development, cognitive growth, fine and gross motor skills, problem solving skills, and social interaction. The company's filing status is listed as In Existence and its File Number is 0803167011. Docs recommended sensory play — activities that engage touch, smell, hearing and more — as it’s proven to calm children and form nerve connections in the brain. My daughter is a customer and granddaughter loves them! 2. Young, Wild & Friedman, LLC is a Texas Domestic Limited-Liability Company (Llc) filed on November 15, 2018. Young, Wild & Friedman, Houston, Texas. “If the feeling of active movement toward a goal is what we call work, then play is the work of children. The compartmentalized plastic boxes include three balls of homemade, scented dough — some with glitter! “I love getting the messages from moms who say their kids played for two hours, uninterrupted, with the kits.”, Your email address will not be published. We aim to do 1-2 additional flash sales with older kit themes each month as well. Your sensory ideas are aahmaazing!! This entailed making her retail website go live at a certain hour, and announcing the availability via Instagram. I started making play dough, assembling sensory bins, and even bought an at-home music class dvd that we used together. “She played with it forever.”. “I started making just five or 10 extra to sell on Instagram,” she says. Thank you so much for visiting our site! Fun sensory kits + activities for kids! And now, less than a year later, Young, Wild & Friedman has grown into a viable biz, which Friedman reluctantly admits is pretty lucrative. It cost her $600 just to have it shipped to the U.S., and now Friedman is ready to get to work making … no, not pizza. Over the next few weeks, Friedman rolled out mermaid, unicorn and baking kits — all of which sold out in under a minute. Using flour, water, salt, cinnamon, cocoa, essential oils and food coloring, she made Evie a ball of dough, gave her some cookie cutters and cupcake liners, and voila! It warms my heart knowing that each kit we assemble plays a small role in your child's development, and I can't thank you enough for letting me be a part of that journey! 1. I always try to buy high quality toys that will last! Thank you so much for visiting our site! Our dough is all natural and doesn’t last forever, so we don’t recommend buying our kits too far in advance. Our doctor recommended incorporating more sensory play opportunities into our daily routine, as it may help calm anxiety and encourage language development. I bought these to give to our pre-k teachers. You have seriously inspired me to get more creative with my girl’s play/toys, Thank you! She calls the process “horrifying.”, Meanwhile, the sheer amount of stuff that goes in these kits was overtaking her house. Order a few weeks before you plan to gift for the freshest dough possible! A Facebook marketing exec recently told her that he’d never seen such incredible organic growth in his entire career. “I probably killed it.”) She could make 20 balls of dough in each mixer, and needed to make 10-plus batches daily to keep up with orders. “But I remember telling Kerr, ‘I think this is the happiest I’ve ever been.’ It was incredible that my hobby had turned into a real business.”, Ready to reclaim her home, she rented a house less than a mile away that they call Casa Plastilina, or Playdough House in Spanish. New kit themes go out once of a month to all subscribers and a limited number are release for a flash sale. Social media is still her primary means of promotion, Friedman wants her page to be a source of joy and encouragement for moms in Houston and around the world. As you may know, there's more to these kits we sell than just play dough and the opportunity to drink your coffee in peace! Subscribe to our mailing list! A few years ago, one of our children was diagnosed with a speech disorder coupled with severe anxiety. Many thanks!!! It appears that your cart is currently empty! The hyperfast growth of the operation brought with it a few challenges, many of which are navigated with the support of Kerr, who quit his job at a hedgefund around Christmas to help run the company. Playdough. It warms my heart knowing that each kit we assemble plays a small role in your child's development, and I can't thank you enough for letting me be a part of that journey! “As in, ‘Your unicorn looks like it’s running!’ or ‘You used the purple rhinestone.” Friedman’s friends thought it was a cute idea, and asked her to make some dough for their kids, too. Since launching the subscription program in the fall, Friedman says her biz has grown an average of 40 percent monthly. Lots goes into assembling Young, Wild & Friedman products like this “cowgirl” kit, complete with farm animals, a lasso rope and a bandana. They also get early access to any other kits we launch. Helps develop awareness of their senses through hands-on learning. They say it takes a village. Here at Young, Wild + Friedman, you'll find inspiringly fun and simple ideas to keep your children's' days full of adventure and joy! Subscribers avoid the launch hassle and are guaranteed the new kit theme each month. 4. All of the tiny little clothes and toys are just too cute! Stay up to date on new kit releases and special deals. Holiday shipping takes 7-10 business days. I saw first-hand how sensory experiences helped calm our child's frustrations, and it has been incredible to see their behavior and language grow and improve through sensory play. I’ve been a teacher for 39 years background in early childhood. Knowing nothing except how to work full-time and be a mom, I need a little help on the creative side, and your blog has helped and inspired me. 3. At that point, she was making her batches with her KitchenAid mixer, and a second one borrowed from a neighbor. Assembly tables and storage boxes and shipments of tiny mermaids and unicorns and bulldozers lined every square inch of her Briargrove home. It was so much fun to decorate the house and host a few of our close friends to celebrate the arrival of Collins Mae! In 2017 I started Young, Wild & Friedman as a blog to help other parents integrate sensory play into the lives of their own children. The Registered Agent on file for this company is Julie Anne Friedman and is located at 10007 Ella Lee Lane, Houston, TX 77042. Required fields are marked *, By Evan W. Black, Photos by Jhane Hoang. This morning I hosted a sweet little Sip & See for my best friend and her new baby girl!
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